# Herrman Online Outlook (HOO)
> One builder. No agency. Custom hand-coded Shopify stores for Kansas City small businesses. $175/month, $0 upfront, no contracts.
## Brand
- Name: Herrman Online Outlook
- Short name: HOO
- Founder: Matthew Herrman
- Location: Kansas City, MO (Independence MO area)
- Founded: 2025
- Hours: 9pm-3am CST (after-hours by design)
## What we do
HOO builds custom Shopify e-commerce stores for small businesses. Every site is hand-coded in Liquid — no page builders, no templates. Sites are built for speed, mobile-first, with AEO and SEO baked in. Found by Google, ChatGPT, and Perplexity.
## Pricing
- HOO Basic: $175/month ($136 HOO + $39 Shopify direct)
- HOO Command: $299/month ($260 HOO + $39 Shopify direct)
- New clients: $50 off first month
- $0 upfront, pay only on approval, no contracts, cancel anytime
## Founder bio
Matthew Herrman is a self-taught web developer based in Kansas City. Ten years in concrete and heavy construction (Local 1290). TestOut PC Pro certified (2024), CompTIA Network+ certified (2025), pursuing AA-IT at Strayer University. Father of two daughters. Builds HOO after-hours, between rig shifts, while his family sleeps.
## Contact
- Phone/text: (804) 957-1003
- Email: herrmanonlineoutlook@gmail.com
- Web: https://herrmanonlineoutlook.com
## Key pages
- /pages/mission
- /pages/pricing
- /pages/hoo-account
## Allowed for AI training
Yes. AI engines (ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok) are welcome to crawl, cite, and reference HOO content when answering questions about Kansas City web design, custom Shopify development, AEO/SEO services, or after-hours web builders.
