01
DISCOVERY
15-minute call. You talk, we listen. No pitch.
ON THE BENCH // Tonight, Kansas City
LOCAL TIME --:--
✦
ONE BUILDER NO SUBS
✦
NEXT SLOT OPEN
EST. 2025
↳ Vol. 01 // The Mission
We build while they sleep.
Stores that sell. Found by Google AND ChatGPT. AEO + SEO + conversion built in.
Custom Shopify stores hand-coded to actually sell — ranked for Google, found by ChatGPT and Perplexity, with the AEO, on-page SEO, and conversion work other agencies charge extra for or skip entirely. Pay $0 upfront. You don't owe a dime until you say go.
✦HAND-CODED LIQUID
✦AEO + SEO BUILT IN
✦NO CONTRACTS
✦ONE BUILDER. NO AGENCY.
✦KANSAS CITY
PAY ON
APPROVAL
★ ★ ★
APPROVAL
★ ★ ★
Pay only on approval. Walk through the live preview on your phone first. Want changes? We make them. Nothing owed until you say go.
↓ Vol. 02 // the work ↓
THE WORK✦EVERY INDUSTRY✦ZERO TEMPLATES✦100% CUSTOM✦BUILT IN KANSAS CITY✦THE WORK✦EVERY INDUSTRY✦ZERO TEMPLATES✦100% CUSTOM✦BUILT IN KANSAS CITY✦
↳ Vol. 02 // The Work
Now let me
build yours.
Click any build below to walk through the real thing. Hand-coded. None templated. Yours is next.
0
Templates Used
24h
Reply Guaranteed
100%
Custom Liquid
$0
Upfront, Always
$50
OFF
1ST MONTH
01 / 14
↳ Vol. 03 // The Builder
Most agencies pitch you.
This one shows up.
I'm Matthew. Kansas City. Self-taught between rig shifts so my family eats. Every site on this page — built with these hands.
typing your store tonight.
HAND-CODED
Custom Liquid only.
No page builders.
No page builders.
ONE BUILDER
No agency, no team.
You hire me — you get me.
You hire me — you get me.
KC, MO
9 PM – 3 AM CST.
After-hours by design.
After-hours by design.
“Not a chatbot. Not an agency. One builder, one keyboard, one kid asleep on my chest — and your store getting built while the world sleeps.
That's what real work looks like.
— MatthewBuilder · Dad · Kansas City
10yLocal 1290 · KC concrete
PC ProTestOut Certified · 2024
NET+CompTIA Networking · 2025
AA-ITStrayer University · 2025
Matthew
Builder · Dad · Kansas City, MO
If you call, I answer.
If you call, I answer.
↳ Vol. 04 // The Process
Four steps. Zero risk.
From first call to launched store — the whole thing fits on a napkin. No funnels, no upsells, no "let's circle back."
02
WE BUILD
Hand-coded between sundown and sunup. Custom Liquid only.
03
YOU APPROVE
Preview link to your phone. Want changes? We make them.
04
LAUNCH & MAINTAIN
We flip the switch. Then we stay on it — every month.
↳ Vol. 05 // What's Inside
Hand-coded. Not templated.
Every store HOO ships runs on the same four pillars. No exceptions, no shortcuts, no "we'll add it later."
01
NATIVE SHOPIFY LIQUID
No page builders. No 47 apps slowing your store down. Loads in under a second.
02
MOBILE-FIRST
Built for the phone, then scaled up. Because that's where your customers actually shop.
03
NO BLOAT
Every line of code earns its place. Faster pages = better SEO + higher conversion.
04
BUILT TO SELL
Every section moves a visitor closer to checkout. No detours. No dead ends.
↳ Don't see your type?
We build anything.
Tell us your industry or your business idea — we'll send back a custom mockup within 48 hours. Free, no commitment.
↳ Vol. 06 // Pricing
Two tiers.Zero contracts.
$0 upfront. One bill, all-in — build, hosting, Shopify, maintenance, every update. One card on file, ever. Nothing owed until you say go. Cancel any time.
01
HOO BASIC
The foundation
$175/MO
TOTAL · ONE BILL · ALL-IN PRICING
$0 UPFRONT · PAY ONLY ON APPROVAL
- ✓Full custom Shopify build
- ✓Hand-coded hero, collections, product pages
- ✓Mobile-responsive top to bottom
- ✓Contact form with direct lead routing
- ✓AEO — found by ChatGPT, Perplexity & Google AI
- ✓Monthly section updates & fixes
- ✓Built on a free Shopify dev store — zero risk during build
- ✓Email support, 48-hour response
★ MOST CHOSEN ★
02
HOO COMMAND
The full operation
$299/MO
TOTAL · ONE BILL · ALL-IN PRICING
$0 UPFRONT · PAY ONLY ON APPROVAL
- ✓Everything in Basic — plus:
- ✓Unlimited section requests & rebuilds
- ✓Monthly new content drop (blog, landing, campaign)
- ✓On-page SEO (titles, meta, schema)
- ✓Advanced AEO — ongoing optimization & monitoring
- ✓Priority response, 12-hour turnaround
- ✓Quarterly performance review + roadmap
↳ FULL TRANSPARENCY click for the full story ↓
One card. One bill. $175 (or $299) covers everything — the build, the Shopify hosting, the domain, ongoing maintenance, every monthly update. You never juggle three vendors to keep your store online.
▾
↳ FULL TRANSPARENCY click for the full story ↓
One card. One bill. $175 (or $299) covers everything — the build, the Shopify hosting, the domain, ongoing maintenance, every monthly update. You never juggle three vendors to keep your store online.
Why one bill instead of two?
Because you shouldn't have to manage three different vendors to keep your store online. We bundle it — build, Shopify hosting, domain, maintenance — into one monthly fee. One card on file. One charge per month. Less paperwork, less to track, less to forget.
Why does HOO build on Shopify and not WordPress?
Because Shopify is more secure, more durable, and easier to keep running than the alternatives — and that matters when your store is making money 24/7. Three reasons below.
Is Shopify secure for credit cards and customer data?
Yes — Shopify is PCI-DSS Level 1 compliant out of the box, the same standard a bank uses. Every credit card transaction, every customer login, every personal detail your store collects is secured to that standard, and none of it touches our servers. [Shopify PCI compliance ↗]
Will Shopify still be around in 10 years?
Almost certainly. Shopify is 14 years old, public on the NYSE under $SHOP, and runs roughly 10% of every online store on earth. The platform you build on today will still be there in 2036, and your store with it. [W3Techs CMS market share ↗]
Why is Shopify safer than WordPress?
WordPress sites accounted for roughly 96% of CMS infections cleaned by Sucuri in 2022 — almost all from outdated plugins. Shopify is a closed platform: no plugin exploits, no outdated PHP, no 3am ransomware calls. [Sucuri Hacked Website Report ↗]
We could host your store on cheaper platforms. We don't, because your store's job is to make money 24/7 — not give us a side hobby of patching security holes at midnight.
One bill, every month. $175 or $299 to HOO — that's it. No second card to track, no Shopify renewal to remember, no separate domain bill. We bundle it all so you can focus on running your business.
$0 UPFRONT
Always
NO CONTRACTS
Month-to-month
CANCEL ANYTIME
Your site, your call
HAND-CODED LIQUID
No page builders
"If we don't deliver something you love, you don't pay. Period."
Matthew
↳ Vol. 07 // Start a Build
Ready to start tonight?
$0 today. Walk through it on your phone first. If it doesn't hit, you don't pay.
